WHY YOU NEED TO INVEST IN CONTENT MARKETING

Many businesses do not fully grasp the import of contents. Some misconstrue contents with advertising. Content is simply a tool a customer can relate with to make informed decisions about your business. Contents are not for the business owner rather contents are for the customers.

Contents are designed to help the customers make informed decisions about your business. Contents are designed to answer frequently asked questions about your business.

Contents can come in the form of texts, graphics, info graphics or videos. You can share your contents on your blogs, websites or social media handles for current customers or would be customers to easily relate with your brand.

While paid advertising is designed to get something from the audience, ultimately converting the prospect into a customer, content marketing is all about providing value and giving something to the audience in order to build trust.

The necessity of contents to the success of a brand cannot be overemphasized.

CUSTOMERS WANT INFORMATION

Your prospects and customers desire information. Providing information on your platform provides credibility for your brand. Consider the statistics below:

Source: scribewise.com

Great Contents Build Trust

Great content can help you build trust with your leads and customers. When consumers read your content, they start to develop an opinion of your brand. If the content that they find is engaging, educational, and valuable, then they will start to think the same things about your business. The more value you can provide with your content, the easier it will be to build trust with your target audience. As a fashion designer customers will easily relate with you if you constantly post contents on styles in your blog or social media handles

Great content helps influence conversions.

If you’re really wondering why is content marketing important, then look no further than the conversion statistics. Here are just a few of the stats that really speak to the importance of content marketing when it comes to improving website conversions:

• Content marketing provides conversion rates about 6 times higher than other digital marketing methods. (ABG Essentials)

• After reading recommendations on a blog, 61% of online consumers in the U.S. then decided to make a purchase. (Content Marketing Institute)

• According to 74% of companies surveyed, content marketing has increased their marketing leads, both in quantity and quality. (Curata)

• Video content can help provide a great ROI and significantly increase conversions, according to 72% of businesses surveyed. (CrazyEgg)

• Inbound marketers are able to double the average site conversion rate (from 6 to 12%), in part due to their content marketing efforts. (HubSpot).

Greater return on a smaller investment

Even if you outsource your content marketing or hire someone to produce content for you, it’s still a lot cheaper than other forms of advertising.

In fact, content marketing typically costs about 62% less than traditional and outbound marketing tactics.

Data shared by Vertical Measures shows the sizable gap in cost between outbound marketing and inbound (content) marketing.

Means of promotion without selling yourself

Customers follow you on social media and subscribe to your updates because they want to hear from you.

They want special offers, promotions, information, and more.

While it’s true that your products and services are a valuable solution for your audience, your customers have issues beyond those directly related to your product and service.

Content marketing lets you provide significant value beyond your products, giving customers more reasons to pay attention to you. When you provide useful information to customers or would be customers you end up selling your brand to them.

Content enables your brand to showcase your subject matter expertise.

Consumers want to know that they are dealing with experts who know the ins and outs of the industry. This is another answer to why is content marketing important. Content marketing allows your brand to demonstrate its expertise in the field while providing valuable knowledge that can help readers make a more educated purchasing decision.

Every time that you publish a new blog post, white paper, or other piece of content, you’re showing leads and customers how much you know about the industry and the challenges that they face. When it comes time to make a purchase, consumers will remember the brand that provided them with the information they needed to better understand their problems, solutions, and other options.

Let’s say it comes down to purchasing from a business that publishes consistent content that’s educational and informative or one that doesn’t have any content. The consumer is more likely to purchase from the business that has demonstrated their knowledge and expertise. That way, they can have peace of mind in knowing that they are being taken care of by industry experts who can answer their questions and easily troubleshoot any issues.

Conclusion

Great content helps locates you on the Internet. Search engine algorithms have been transformed to reward websites that provide great information, and actually punish old SEO tricks.

Deliver a constant flow of relevant, high quality information, and your prospects will be grateful. They’ll feel like you’re looking out for their interests. They’ll feel connected. The company that delivers quality content is the one they’re going to trust. And in today’s opt-in marketplace, building trust is necessary before a sale takes place.

Alphonsio Media has a team of 5 energetic, young and dynamic personnel. We understand what your business needs to scale and interact with customers and would be customers. We are designed to help you handle your content marketing activities.

We will design your contents to meet your marketing objectives. Investing in adverts is good but investing in content marketing will cost less and it will achieve more results.

You can call +2347069691982 or chat with us on any of our social media handles.

Twitter: @AlphonsioMedia

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References

https://www.lyfemarketing.com/blog/whyiscontentmarketingimportant/#:~:text=Great%20content%20can%20help%20you,same%20things%20about%20your%20business.

https://neilpatel.com/blog/small-business-content-marketing/