2 Powerful Content Strategies you Probably Aren't Using

There are many contents out there. As a marketer or a business owner, the reason for writing contents is to communicate your business, service or products to your desired audience.

It is not enough to write contents, there are some powerful strategies for crafting contents that are irresistible.

I will discuss 2 powerful content strategies in this post. In my subsequent posts I will talk about other strategies that you can use to craft powerful contents.

Whether you are writing a blog, social media ads or any other content you are writing, you need to look at some of these strategies. I know you are eager to find out these strategies. Without wasting your time my friend lets start.

The first strategy I want us to consider is know your audience. My friend know and master your audience who will consume your content. Your familiarity with your audience will guide you to craft your content in the way that your consumer will understand and relate with.

Knowing who your audience is means that you can adapt the content of your writing to address the main concerns of your audience. Knowing your audience will guide you in your usage of language. There are some words that do not resonate with a group of persons. If use words that seem offensive to some group of persons you have ended up losing your potential clients. Coca-Cola advert in Mexico that sparked a backlash for their advert. Coca-Cola issued a rare apology and was forced to pull an online advert which was deemed offensive to Mexico’s indigenous people by consumers, media and advocacy groups in the country.

The ad shows fair-skinned, attractive, young people turning up at an indigenous town bearing gifts of sugary fizzy drinks and a Christmas tree for the overawed locals. The company said its ad, set in the mixed town of Totontepec in the state of Oaxaca, was meant to “convey a message of unity and joy”. Instead, it “reproduced and reinforced stereotypes of indigenous people as culturally and racially subordinate”, according to activists, who want the company sanctioned by the government’s anti-discrimination commission. https://www.theguardian.com/world/2015/dec/05/coca-cola-mexico-ad-indigenous-people

The second strategy I will want us to consider when crafting a content is to talk about the benefits of your products or services. No matter how intelligent or creative your your contents are, if they do not tell me what I stand to benefit from using your service or product, it has definitely lost its essence.

The first and foremost benefit of a product or service is meeting a need. Don’t underestimate the power of stating this simple truth to a reader. If your product solves a problem, make sure people know it. Your best customers are the ones who are looking for what you’re selling, so make sure you cover the basics by confirming to them that you’ve got what they want. Making your copy too clever can sometimes obscure what you’re actually offering, which is fatal. This is particularly important online, where people are impatiently searching and you need to confirm that they’ve found the right thing as quickly as possible. ‘

HARD BENEFITS

Then we come to ‘hard’, concrete benefits. These often boil down to one of three things: save time, save money or (for businesses) make money. They have tangible effects that can be measured – they’re bigger, faster or cheaper. A kettle that boils water faster than competing products offers this type of quantifiable benefit, as does an insurance policy that’s cheaper than the competition.

Hard benefits are powerful because they’re so solid. They’re based on facts and can’t be debated or contradicted. If you’ve got this kind of benefit, it’s always worth considering whether it should lead your copy – either by forming the basis of your headline, or just by being mentioned very early on.

SOFT BENEFITS

However, hard benefits aren’t the be-all and end-all of copywriting. People are also interested in ‘softer’ emotional benefits such as convenience, fun, style, fashion or the sense of having made a sound buying choice. For example, when you buy jeans or trainers, you’re looking for more than the optimum cost-benefit ratio – you want to buy into a brand that feels cool and appropriate for your age and style.

my friend take action by applying what you have read, spend time to research on your audience and focus on the benefits of your products or services. The benefits of your products could be hard benefits or soft benefits.

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References

ABC of copywriting: https://www.abccopywriting.com/wp-content/uploads/2013/04/The-ABC-of-Copywriting.pdf